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The creator economy

Creators are digital entrepreneurs who build businesses around online audiences. I study how platform systems shape their work, visibility, and careers.

Where Creator-Economy Work Appears

Approval Without Amplification
Katie Apker
Job Market Paper
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Mapping the Creator Economy
Cho, Apker, Ghaedipour, Pillemer, Sackett, Sonal, & Thomas · A framework for management research on the creator economy
Editing for submission
Longitudinal Creator Panel: AI Adoption, Gender, and Careers
Katie Apker
Data collection in process

Two more ways into the work

AI & the future of work

Gender as a lens

All research